Lowes rolls out new loyalty program for DIY customers WSOC TV
MOORESVILLE, N.C. — Lowe’s Cos. Inc. is putting the focus on its DIY customers with a new loyalty program, complete with exclusive perks for members.
The Mooresville-based retailer has rolled out MyLowe’s Rewards in select markets, including greater Charlotte, stretching from Troutman to Lancaster. It will expand to the retailer’s 1,700-plus stores nationwide in March.
This makes Lowe’s the only national home-improvement retailer with loyalty offerings for both Pro and DIY customers.
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