Gene Simmons has a multimillion dollar net worth of $400 million, says Celebrity Net Worth. Basically, his net worth is double the amount of Kiss co-founder Paul Stanley, and even more than former and current members of the band (via Roll and Roll Garage). So how did Simmons out earn them by so much?
Outside of music, Simmons invested his money in a lot of different industries and is a very successful entrepreneur. He co-owns a chain of 25 restaurants called Rock and Brews, which was co-founded with Stanley, has his own beverage called MoneyBag Sodas.
Along with royalties, he's also still making a lot of money with the Kiss brand, having licensed it to thousands of different products, according to Inc. Magazine. Kiss merchandise can be found anywhere. Their iconic stylized band name and tongue logos are etched onto anything from collectibles and clothes to toys and household items. As a result, the smart branding decision has helped them make a billion dollars in Kiss merchandise sales, reported Inc. Magazine. Despite several public trademark fails, per Vice, Simmons still has quite a few significant ones that he owns (including his infamous tongue, of course).
Simmons also recently invested $300,000 into cryptocurrency (via Yahoo! Finance) and has shaped himself to be a financial expert of some sort. In 2014, he released his book titled Me, Inc. where he discusses investments and becoming an entrepreneur.
ncG1vNJzZmivp6x7qL7Up56eZpOkunB%2Flm9rcmhfqbWqv4yiqmaflaOybr%2FIpqSopqNiwLa%2Bz6ugrKGenHqvsdNmrqiqpJ18